Internet Strategies and Direct Marketing Research Paper

Internet Strategies and Direct Marketing - Research Paper Example The application of Internet marketing is one that requires several dimensions of reaching potential customers. When looking at the opportunities available for prospective customers, it can be seen that there are several components that make a difference in the success or failure of a specific company. One of the considerations to make is the use of direct marketing on the Internet and how it impacts a company, either positively or negatively. While websites are the main tool used for promotions, a marketing strategy should contain options for search engines as well as for direct marketing to reach to prospective clients. However, consumer attitudes, approaches to the marketing and the ability to get a positive response based on the interface of the website can all make a difference in how different consumers respond as well as how the Internet marketing strategy is able to grow or lead to negative results.

The Power of Debates Essay Example | Topics and Well Written Essays - 1250 words

The Power of Debates - Essay Example By the shorthand writing newly invented, reporters would give the country "full phonographic verbatim reports," newspapers told their readers," ("The Great Debates" p.1). Providing background information on both candidates, "Douglas, a Democrat, was the incumbent Senator, having been elected in 1847. He had chaired the Senate Committee on Territories. He helped enact the Compromise of 1850. Douglas then was a proponent of Popular Sovereignty, and was responsible for the Kansas-Nebraska Act of 1854. The legislation led to the violence in Kansas, hence the name 'Bleeding Kansas'," Adding that, "Lincoln was a relative unknown at the beginning of the debates. In contrast to Douglas' Popular Sovereignty stance, Lincoln stated that the US could not survive as half-slave and half-free states. The Lincoln-Douglas debates drew the attention of the entire nation," ("Lincoln-Douglas" p.1). Historians have regarded Lincoln for years as being a strong politician. As any politician knows, debates can either make, or break their chances of political success. Of the debates, "The main theme of the debates was slavery, especially the issue of slavery expansion into the territories. It was Douglas' Kansas-Nebraska Act that repealed the Missouri Compromise ban on slavery in the territories of Kansas and Nebraska, and replaced it with the doctrine of popular sovereignty, which meant that the people of a territory could decide for themselves whether to allow slavery. Lincoln said that popular sovereignty would nationalize and perpetuate slavery.[6][7] Douglas argued that both Whigs and Democrats believed in popular sovereignty, and that the Compromise of 1850 was an example of this. Lincoln said that the national policy was to limit the spread of slavery starting with the Northwest Ordinance of 1787, which banned slavery from a large part of the modern-day Midwest. Lincoln poin ted out that the Compromise of 1850 was just that, a compromise. It allowed the territories of Utah and New Mexico to decide for or against slavery, but it also allowed the admission of California as a free state, reduced the size of the slave state of Texas by adjusting the boundary, and ended the slave trade (but not slavery itself) in the District of Columbia. In return, the South got a stronger fugitive slave law than the version mentioned in the Constitution. Whereas Douglas said that the Compromise of 1850 replaced the Missouri Compromise ban on slavery in the Louisiana Purchase territory north and west of the state of Missouri, Lincoln said that this was not true, and that the compromises that allowed the territories of Utah and New Mexico to decide on slavery applied only to the specific issues decided as part of the Compromise of 1850," (Wikipedia p.1). Ultimately, the debates were primarily composed of layered speech, but the candidates were said to have taken an approach to their speeches that would continue their earlier thoughts with very little if any variation in thought. "Though the speeches on both sides were long and elaborate, they were largely taken up with repetition, or with half serious, half playful banter. While Lincoln dwelt at length on the moral wrong of slavery, his constructive proposals can be briefly summarized. Advocating no Federal interference with the institution in the states, he insisted that it be excluded from the territories (this being his most important proposal); in a qualified manner he favored

Ethical Issues On Genetic Engineering Philosophy Essay

Ethical Issues On Genetic Engineering Philosophy Essay There have been over the years many ethical issues as it concerns new technologically or scientifically advancement projects and inventions. Men were afraid of using lifts the first time it was invented. Men were also afraid of the use of airplanes the first time that they were invented and even till date, there exists some group of people in some parts of the world that doesnt desire to make use of airplanes as a means of transportation due to their view that this is a bad means of transportation. It is therefore however, a point worthy of arguing the different sides taken by different individuals that exists today as it concerns the science of cloning and genetic engineering. It is of great importance to make some explanations and definition of terms. What is Cloning? According to Voneky Wolfrum Cloning is the technological process and science of creation of an identical copy of the original organism or human through the mechanism of unfertilized ovums nucleus replacement with the nucleus of a body cell from this original organism or human. (Voneky Wolfrum, 2004). This establishes the fact that the developing embryo will actually have to die. This is because once its nucleus is changed; it means that this embryo has been changed because the nucleus is its functional unit and hence its identity. This is the basis of many arguments against this science. On the other hand, the definition of genetic engineering is the act of modification and changes to the DNA structure. We will talk more on genetically engineered foods and this however can be defined as food items that their DNA structure have been changed or modified through the science of genetic enginee ring. To concentrate now on the cloning technology, it will be of great importance to productively and constructively argue out this situation. Harris stated that the initial emergence of the cloning technology was met with great obstacles by individuals, governing bodies and the socially significant post holders. (Harris, 2002). Technological challenges and constraints the most fundamental limitation is the impossibility of repetition of consciousness, and this means that we cannot talk about the full identity of individuals, as shown in some movies, but only on the conditional identity measure and the boundary of which is yet to be research, but for the support of the basis takes the identity of monozygotic twins. Failure to reach absolute purity of the experience causes some clones is not identical, for this reason that decreases the practical value of cloning. Fear of causing such things as a large percentage of failures in cloning and related possibility of the appearance of people-freaks, as well as the issues of fatherhood, motherhood, inheritance, marriage, and many others. From the point of view of the worlds major religions (Christianity, Islam and Judaism), human cloning is a problematic act or an act that goes beyond dogma and demands theologians clear justification of a position religious hierarchy. The key point, which causes the greatest aversion, here is the fact that to order to obtain a clone of one human being it is necessary to kill the embryo of another human embryo. Moreover, there are ethical beliefs, social and religious beliefs that continue to emphasize the need never to allow cloning. The major reason posed by these groups of people includes; 1) the creation of man is the sole duty of God and that it is bad for humans to try to take up these duties upon themselves and 2) the killing of one person to give life to the other through the act of replacement of the embryos nucleus is considered as murder according to most religious beliefs due to the fact that they believe that the embryo is human. Some investigations show the fact that some people hereby declare their stands that hold the belief on the other side. It is the duty of man to provide all help for his life and this he can do through the increased advancements in technology. There were the periods of Stone Age culture, computer and jet age and all these portray increased advancements in technology and also portray yet the reasons for more advancement. Advancements in technologies are aimed at solving mans problems and making life easy for a man. It is through the process of cloning that the endangered animal species could be salvaged. This forms also the opportunity of help to infertile humans with the need of reproducing their like. It is a way of maintaining the existence of the gene of any great influential man that had ever lived overcoming the barrier that death poses to hinder the furtherance of the societal economic important activities of this trait. The embryo at this stage has no senses, does not breath, has no awareness of the environment and hence is not yet a human but just an organ. When we consider the therapeutic cloning that could be used instead of organ transplantation, we can appreciate the fact that cloning is a very useful aspect of medicine as it affords an easier opportunity of managing such a patient in order that there will be no such need of prescribing immunosuppressive drugs which has its own numerous deleterious side effects against the human organism. There are two main approaches to human cloning: the human reproductive cloning and the therapeutic cloning. The human reproductive cloning suggests that an individual who was born as a result of cloning, gets the name, civil rights, education, upbringing, in a word has the same life as all ordinary people. The reproductive cloning is found with many ethical, religious, legal problems, which today still have no apparent solutions. In some states, work on reproductive cloning is prohibited in law. The therapeutic cloning suggests that the embryo development is stopped for 14 days, and the embryo is used as a product to obtain stem cells. Legislators in many countries fear that the legalization of the therapeutic cloning will lead to its transition into the reproductive one. However, in the USA and UK the therapeutic cloning is allowed. In addition, it is important to mention the main types of cloning. Bacteria cloning: Cloning is the only method of reproduction for bacteria. However, usually when people talk about cloning bacteria, they mean the intentional reproduction of some bacteria, the cultivation of its clones, and culture. Natural cloning (in nature) of complex organisms: Cloning is widespread in nature in different organisms. In plants, natural cloning is done with various methods of vegetative propagation. Molecular cloning: Owing to fundamental biological discoveries of the 19-th century, namely: the discovery of cellular tissue, the invention of the electron microscope, the discovery of the cell nucleuss structure, chromosomes, the DNA and genes, scientists can make possible what is now called molecular cloning. This is the technology of cloning the smallest biological objects molecules of the DNA, their parts and even individual genes. Molecular cloning of the DNA (usually in some way modified) is incorporated into a vector (e.g., bacterial plasmid or phage genome). Cloning of multicellular organisms: The greatest public and scientists attention involve multicellular organisms cloning, which was made possible due to success of genetic engineering. By creating special conditions and interfering with the structure of the cell nucleus, the experts make it evolve into the desired tissue or even whole organism. There are complete (reproductive) and partial cloning of organisms. With the help of complete cloning it is possible to recreate the entire body as a whole but partial cloning of the organism is not fully recreated (for example, only one or another of its fabric.) Animal, higher plant cloning and human cloning. To consider the ethical issues against the use of genetic engineering on food items, it is necessary to mention the opposing side and their points of argument at first and then lay down my expository and productive counteracting points on the proposing side. The opposing sides to the usage of genetically engineered foods have the following points; 1) these foods usually have been exposed to new toxins by method of genetic engineering making them dangerous to health, 2) there is lack of full control to these processes and there could be spontaneous and unexpected outbreak of unfavorable outcomes, 3) the alteration forms could lead to death as has been recorded concerning the altered form of food supplement- L-tryptophan killing an American citizen. This is a well-known fact that genetic engineering leads to the breeding of new strains of crops with disease resistance by the manipulations that organizes the stronger genes together and the removal of the weak ones. There is also the abi lity of producing crops with added nutrients like vitamins. This is a method that ensures fast and increased rate of food production to feed the worlds growing population. This affords the opportunity of growing crops that resist pest destructions. Finally, the presence of anti-freeze gene extracted from cold water fish which can be used genetically to induce higher cold tolerance in crops and prevent their damage by cold. In conclusion, it is rational to consider convincingly with these points of scientists that improvement in technologies have to be given full support to continue as it tends more towards solving mans problems than the possible disadvantages it can bring.

Adoption of Animals Essay -- Argumentative Persuasive Essays

Adoption of Animals Anyone, who visits an animal shelter, as I do, sees an extraordinary number of beautiful, affectionate, and desperate dogs and cats. The majority of animals in any particular shelter are dogs, usually adults, for whom there aren't enough adoptive homes waiting. A few may have come from responsible breeders, whose owners do not realize that the breeder will take them back,many are those who are lost, and/or from owners who simply got tired of them. Some are pet shop puppies from a puppy mill that did not meet the owner's expectations due to health, temperament, or other reasons. A large number usually turn out to be the result of deliberate and irresponsible home breeding. These people are known as "back-yard breeders." And that is not a compliment. The bottom line is that most people who decide to purchase or adopt a companion animal simply do not realize the responsibility they will be taking on for the next one to fifteen (+) years. It is not fair to say that most people do not have good intentions in their decision to acquire a pet, especially those who rescue an unwanted pet from a neighborhood shelter. What is important is that people become educated about the acquisition of a new pet and the responsibilities that accompany the addition. When rescuing an animal from a shelter or humane society, it is required that the owner spays or neuters the pet within thirty days of date of adoption. Usually, a portion of the fees acquired at the time of adoption is used for the spay/neuter surgery. Thomas Shermerhorn,VMD acknowledges that dogs and cats can be spayed quite early (about 8-10 weeks) without the risk of any long-term problems-well before the first heat, which usually happens about six months of a... ...list of courses. 6 Dec. 1999. Information and advocacy Web site. Accurate and current reporting on legislation and humane issues. Extensive amount of links. "Humane Education Network: A Voice for Animals." Home Page. 27 Mar. 1999 6 Dec. 1999. Relevant and accurate information about animal welfare. Relevant links to other on-line educational sites. "National Association for Humane and Environmental Education." Community Outreach and Teacher Training. Home Page. 6 Dec. 1999. Extensive and excellent resources for teachers, parents. Information, advocacy, and educational site. Excellent links. "Zoo to You Online." Non-profit organization formed to help educate Students. 6 Sep. 1999. 5 Dec 1999. Information site dedicated to linking schools with on-line educational and resource communities.

Business related Essay

1. Define Marketing. What is marketing process as set out in your text book. Explain the various elements of marketing process. ( LO1; Assessment Criteria 1.1) 2. Select an organization of your choice, identify the marketing orientation it focuses on and evaluate the benefits and costs of the marketing orientation for the selected organization ( LO1; Assessment Criteria 1.2) 3. The Dunkin’ Donut Case: ( LO1; Assessment Criteria 1.2) For more than 50 years, Dunkin’ Donuts has offered customers throughout the United States, and around the world, a consistent experience – the same donuts, the same coffee, the same store dà ©cor – each time a customer drops in. Although the chain now offers iced coffee, breakfast sandwiches, smoothies, gourmet cookies, and Dunkin’ Dawgs in addition to the old standbys, devoted customers argue that it’s the coffee that sets Dunkin’ Donut apart. To keepcustomers coming back, the chain still relies on the recipe that founder Bill Rosenberg crafted more than 50 years ago. The company is so concerned about offering a consistent, high-quality cup of coffee that managers in Dunkin’ Donut’s â€Å"Tree-to-Cup† program monitor the progress of its coffee beans from the farm to the restaurant. The result? Dunkin Donuts sells more cups of coffee than any other retailer in the United States – 30 cups a second, nearly one billion cups each year. Building on that success, the company plans to more than triple its current number of stores, amassing 15,000 franchises by the year 2015. What marketing orientation does Dunkin Donut follow here and why? Give reasons and justification Learning Outcome/s achieved in the assignment: By completing this assignment successfully, the student will achieve the following learning outcome:Learning Outcome LO1 Understand the concept and process of marketing Assessment Criteria 1.1 explain the various elements of the marketing process 1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation Grading Criteria PASS The student will be awarded a PASS grade if he/she achieves all assessment criteria MERIT: The student will be awarded a Merit grade if he/she The learners evidence shows for : M1 Identify and apply strategies to find appropriate solutions †¢ effective judgements have been made †¢ complex problems with more than one variable have been explored †¢ an effective approach to study and research has been applied DISTINCTION: The student will be awarded a Distinction grade if he/she The learners evidence shows for: †¢ conclusions have been arrived at through synthesis of ideas and have been justified D1 Use critical reflection to evaluate own work †¢ the validity of results has been evaluated using and justify valid conclusions defined criteria †¢ self-criticism of approach has taken place †¢ realistic improvements have been proposed against defined characteristics for success

Korean Wave (Hallyu) in China

â€Å"Korean wave (Hallyu) was coined in China in mid-1999 by Beijing journalists surprised by the fast growing popularity of South Koreans and South Korean goods in China. † However, the phenomenon of Korean wave flows into East Asia especially China during the early twenty-first century. Korean wave covers the craze for South Korean music, TV dramas, pop stars, but also for fashion styles, cosmetics and electronics. There are many reasons causing Korean wave being a popular mass culture in China. Korean wave spread so successful because of the Confucian themes that East Asian cultures are more familiar with, typically dealing with traditional issues such as family, love, and filial piety. China in particular share a similar history with Korea. Furthermore, Korean government propagates their modernization Korean wave through media power. Extensively promoting Korean culture transnational makes it another reason Chinese suddenly start engaging in Korean cultures. As two countries both strongly pay attention to the international culture exchange, people are more likely try to understand and accept it. The effect Korean wave has made on Chinese people is enormous. Daily life like watching dramas becomes popular and the story lines are discussed among youths and housewives. Due to the drama contains everything like music, fashion styles, pop stars and foods. Chinese people start imitating both the way of dressing, make-up putting. Korean restaurants also sprang up quickly like mushrooms. Korean language is also being chosen as students’ third language in order to understand more about the culture. Chinese start travelling to the filming location in Korea so as to enjoy Korean wave natively and it also helps Korean to obtaining another way of economy profit making. Korean traditional ethnics and education view also influenced Chinese people’s life in many ways. Despite those advantages, Korean wave does challenge the Chinese its own culture. Less attention is paid on Chinese its own entertainment industry. As teenagers are the main target audiences under the Korean wave, their world outlook and life values are influenced by it. Korean wave might limits their minds and stop themselves up on the surface. There are two reasons which cause the emergence of Korean wave being widely accepted in China. Firstly and the most important reason is that both Korea and China share a similar history background. Those two countries have had a long historical relationship and both of them are influenced by the spirit of Confucianism. The similar social structure, etiquette and philosophy make Korean wave more acceptable in East Asian countries especially China rather than western countries. Due to globalizations’ rapidly expanding, Chinese people are no longer being confined to American pop culture. However choosing the one which they think is more understandable. Furthermore, the ideology of Confucianism plays an important role in both old days China until now. However, the Chinese Culture Revolution in 1966 has extensively and perniciously damaged the culture understanding which cause the lacking of Confucius value nowadays. Lots of Chinese people can easily trace their traditional values like loyalty, filial piety, benevolence by looking at the Korean drama as those dramas always emphasis on the family relationship and ethnics. Korean dramas are favored because of their richness traditional values which gives a good example showing China how to manage the Confucius value in modern society. It offers both a nostalgic reminder of what has been lost during modernization and an example of an Asian country that has modernized and has retained its traditions. Secondly, since media becomes the global popular culture communicating tool, Chinese people observed that Korean wave is actually a new inspirable culture that they had never experienced before. Depending on the age, interests and values of the spectators, different types of Hallyu have been propagated to different target audiences. Due to the Chinese harsh education system, youths would more likely to accept the new culture with plenty of vigor. Those good-looking pop singer, actor and actress represent the Korean type beauty which is attractive and scintillating. Through both television and internet, young people and women in particular have passion in pursuing their dreaming celebrities and even imitating their way of dressing. Although Korean drama does not have spectacular scene like what Hollywood prefers to have, oppositely the exquisite scene in film and the beautiful actors in drama give people a difference feeling. The Korean public broadcaster KBS has aired its satellite channel â€Å"KBS world† in China for both Korean and foreigners in 2007. KBS hopes their new service can boost Korean wave in China with a population of 1. 3 billion. Moreover, media production is promoted by national policy. Korean government continuously support and promote Korean wave to the whole world by improving their production techniques. The range of implementation of Korean wave expands rapidly as the exposure rate of the word Hallyu increases. Chinese people start to chase the new phenomenon due to the promoting of media. Since the phenomenon of Korean wave flows in to China during the early twenty-first century. The effects that Hallyu has been made largely influenced Chinese people’s daily life, knowledge learning and also largely challenged the development of Chinese its own culture. As TV drama was the first Korean wave imported into China. Watching Korean drama in China is as popular as having Kimchi everyday in Korea. Housewives become the typical group who sit in front of the television and so as youths. The synopsis has been widely discussed at people’s leisure which occupies a large time on their daily life. The successful promoting of Korean dramas is evidenced by the fact that they are now becoming part of the everyday program among different Chinese local television broadcasters. Furthermore even having Korean food, so often appeared in Korean dramas, has become a new fad among Chinese. Thus, Koreans in China and local Chinese people take this as an advantage. So Korean style restaurants sprang up like mushrooms in China especially in big city like Shanghai, Beijing and Shenzhen. A report in the International Herald Tribune noted that â€Å"South Koreans are only just starting to realize that food can be just as profitable an export as semiconductors. † Dae Jang Geum is the drama which well talks about one girl’s life in the royal court within the traditional Korean culture, royal cuisine and traditional medicine being mentioned as theme. After the drama was exported into China and was very well received. Many restaurants named Dae Jang Geum and attracted consumers by putting Royal court cuisine as their shop sign. Also cited was the new appetite for Korean food in China where â€Å"Korean court cuisine has become immensely popular and sales of hanbok (traditional Korean clothing) and traditional herbal medicine have skyrocketed† Korean food suddenly becomes the most popular cuisine among China. Learning and emulating become another significance effects which putted on Chinese people. Stars of such dramas and pop singers have emerged as Korean popular idols among Chinese teenagers. Regional music channel like Channel V in China featured Korean pop music videos which created so many K-POP fans. They vie with each other in imitating their fashion, hairstyle and also make-up. Even more dramatically, some Chinese women ask plastic surgeons changing their face into the celebrity who they like because of the advanced plastic surgeon technology in Korea. As drama Winter Sonata was played on TV, the main actor- Bae Yong Jun’s fashion style was commonly being imitating among male teenagers. The gentle refined glasses with the special carrying scarf dominated the fashion style during that time. Those style dresses were easily seen on the street. Since people are more curious about Korean culture, study Korean language so as to better understands the meaning of the pop songs and dramas. More students take Korean as their third language after Korean wave has coming into China. Furthermore, Chinese see Korean as a good opportunity having and organizing travel tour. Apart from the well-known destination like Seoul, Seoraksan National Park and Andong, the resort island of Namiseom where Winter Sonata filming took place on turned into a famous travel destination for foreigners. People have desires to see and to feel the beautiful scene by their own eyes. Korean wave offers an opportunity for Chinese to experience the Korean culture and Korean wave also offers Korean itself having the opportunity to show their success in transnational culture delivery. The economy benefits Korea obtained from Korean wave are also enormous. Apart from those stunning things Chinese see from Korean wave, it also challenges Chinese people’s thinking, way of living and its own culture maintenance. The strong propagating of etiquettes and ethnics toward different generation among the entire country from Korean dramas and TV programs provokes Korean’s traditional Confucius ideology. That is the part of important culture which Chinese is losing little by little. Korean wave is not only propagating its popular fashion things but also propagating their social values and life styles. As reported â€Å"Chinese people yearn and dream for a bright life by watching Korean dramas. † People have desire to yearn for the lost ‘love’ in the rapidly growing society. Korean typical love story lines give them any opportunity to escape from the reality and believe that love and beautiful things will always beat evil or malignant behavior. The social values which have been communicated through the drama eep reminding Chinese never throwing away the traditions to modernize the country. Nevertheless, there are also some disadvantages Korean waves deeply influenced China and Chinese people especially youths. Firstly Chinese its own entertainment industry is challenged by the transnational power from Korea. As Korean dramas and K-POP came into China, they have tak en almost eighty percent of teenagers’ audiences concentrating on foreigner culture but forgetting the Chinese native entertainment culture. Secondly, there is a need for greater diversity and choice in education for teenagers. As Chinese people are not growing up in Korea and could not experience the life in real Korea. Misunderstandings will definitely being transferred from one country to another. Teenagers accept the surface of the Korean wave through the most visualized media tool like magazines and televisions. Without parents and the society’s rational guide, teenagers will hard to get a thorough understanding about the culture diversity of the whole world. There are complex reasons for the emergence of the Korean wave suddenly catches Chinese people’s attention. For the great esteem people express for high-quality popular culture goods such as TV dramas, music, fashion-style and even cuisines. It is hard to predict the future for Korean wave whether it will fad or continue shining, however, the transnational culture it has been propagated made a remarkable job already. The extensively effects what Korean wave has made did impact on China and Chinese people’s everyday life. Not only up on the surface such as aesthetic standard, entertainment ways, appetite but also the ethnics on family value, loyalty, filial piety and the inviolability of tradition. The Confucianism ideology connects Korea and China which challenged Chinese people’s thinking. In the mean time, since both of them share the similar culture background, Korean wave is easier to be accepted. Balancing Korean wave with Chinese native culture, Chinese people are also concerning about the invasion of Korean wave. Youths are mostly questioned about their future growth depending on other country’s culture. The transnational culture communications bring disadvantages as well. Reference and bibliography Beng Huat Chua, KI 2008, East Asian pop culture: analysing the Korean wave , Hong kong University press. Cai, J 2008, ‘China's first taste of the Korean wave', Korea. net news, 11 august 2008. Doo-hyong, H 2004, ‘ S. Korean Plastic Surgeons Ride ‘Korean Wave' Into China', Organisation of Asia-Pacific News Agencies, 30 May 2004. koichi, I 2002, From Western Gaze to Global Gaze, New York, London:Routledge, Diana Crrane eds. Mori, Y 2008, East Asian pop culture : analysing the Korean wave / Chapter 6 â€Å"Winter sonata† and cultural practices of active fans in Japan, Hong Kong University Press. Onishi, N 2006, ‘A rising Korean wave: If Seoul sells it, China craves it', The New York Times Seo, JDAY 2004, ‘Korea as the wave of a future:', Journal of Futures Studies, August 2004, pp. pp. 31-44. Shim, D 2006, Hybridity and the rise of Korean popular culture in Asia, NATIONAL UNIVERSITY OF SINGAPORE. The public broadcaster KBS 2007 , ‘South Korean satellite TV to get foothold in China', BBC Monitoring Media, 26 august 2007. Zi, C 2005, ‘KOREAN WAVE IN CHINA', China Daily, 3 december 2005.